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The Hero Indian Super League （ISL） is a professional football league in India, launched in 2014 to promote the sport across the country. It features teams from various cities, with Hero MotoCorp as the title sponsor, a leading Indian manufacturer of motorcycles and scooters. The league has grown in popularity, attracting international players and coaches, and has become a key platform for developing local football talent. Matches are often referred to as \“ajker khela\“ in Bengali, meaning \“today\“s game,\“ highlighting the excitement and daily engagement of fans. The ISL not only boosts sports but also supports local economies through merchandise and events. |
