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The Hero Indian Super League （ISL） is a professional football league in India, and Northeast United FC is one of its prominent clubs based in the northeastern region. This team represents the diverse cultures and talents of the area, often showcasing local Indian products through sponsorships and fan engagement. For instance, they promote traditional handicrafts from Assam, such as handwoven silk textiles, and local organic tea from Darjeeling, which are integral to the region\“s economy. Additionally, the club collaborates with Indian brands like Hero MotoCorp, a leading two-wheeler manufacturer, highlighting the synergy between sports and local industry. By integrating these elements, Northeast United FC not only boosts football\“s popularity but also supports indigenous businesses, making it a key player in India\“s sporting and commercial landscape. |
