Indian Super League （ISL） football matches have become a major sporting event in India, attracting millions of viewers both in stadiums and through live broadcasts. The league features top Indian and international players, creating an exciting atmosphere for football enthusiasts.
Local Indian brands have capitalized on the popularity of ISL matches by sponsoring teams and advertising during live broadcasts. Companies like Hero MotoCorp, the title sponsor, have seen significant brand recognition growth through their association with the league.
Other Indian products frequently featured during ISL matches include Apollo Tyres, which sponsors Delhi Dynamos, and various Indian beverage companies that run commercials during match intervals. These partnerships demonstrate how local businesses are leveraging football\“s growing popularity in India.
The live streaming of ISL matches on platforms like Hotstar has also created opportunities for Indian tech companies to showcase their streaming capabilities and digital infrastructure to a massive audience. |
