In India, the dragon boat race held during CODM （Call of Duty Mobile） events has become a unique cultural phenomenon that blends traditional sports with modern gaming. This innovative approach has created new opportunities for local products and businesses to gain visibility.
Local Indian handicrafts and traditional artifacts are often featured as prizes or decorative elements during these events. Artisans from states like Rajasthan and Gujarat showcase their intricate wood carvings, textile works, and metal crafts that reflect India\“s rich cultural heritage.
The food and beverage sector also benefits significantly, with local vendors offering traditional Indian snacks and drinks to participants and spectators. Popular items include samosas, pakoras, masala chai, and lassi, providing an authentic taste of Indian cuisine to international gaming enthusiasts.
Indian apparel manufacturers have found these events to be excellent platforms to display traditional clothing like kurtas, sarees, and sherwanis. Many gaming teams and event organizers incorporate these traditional garments into their uniforms and merchandise.
Technology products from Indian startups, including mobile accessories, gaming gear, and audio equipment, are frequently showcased during these races. This provides local tech companies with valuable exposure to a global audience of gaming enthusiasts.
The integration of dragon boat races with CODM events has created a unique marketing opportunity for Made in India products, helping to promote local craftsmanship and innovation on an international stage while celebrating cultural diversity through gaming and traditional sports. |
