In India, friendly international football matches today are gaining popularity, and local products like the traditional footballs made from durable leather in regions such as Punjab are becoming highlights. These matches often feature Indian teams competing against international squads, showcasing local talent and boosting the sports industry.
Additionally, Indian-made sports apparel, including jerseys and shoes from brands like Nivia, are widely used in these events. The matches promote cultural exchange and support local economies by highlighting indigenous products. |