Fantasy sports advertising has become a significant marketing strategy in India, particularly for local fantasy sports platforms. These platforms leverage cricket, which is immensely popular in the country, to engage users through interactive contests and real-time gameplay.
Indian fantasy sports products often integrate with major sporting events like the Indian Premier League （IPL）, offering users the chance to create virtual teams and compete for prizes. Advertising campaigns typically highlight features such as easy team creation, live scoring, and cash rewards, targeting a young, tech-savvy audience.
Local regulations and cultural nuances are carefully considered in these ads to ensure compliance and resonance with Indian consumers. The growth of smartphone usage and digital payments has further fueled the expansion of fantasy sports advertising in India. |
