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Fantasy sports market trends in India have seen significant growth in recent years. The Indian fantasy sports industry is driven by the popularity of cricket, with platforms like Dream11 leading the way. These platforms allow users to create virtual teams based on real players and earn points based on their performance in actual matches. The market has expanded to include other sports such as football and kabaddi, attracting millions of users across the country. Factors contributing to this trend include increased smartphone penetration, affordable internet access, and the rise of digital payments. Additionally, partnerships with sports leagues and celebrity endorsements have boosted user engagement. However, the industry faces challenges like regulatory uncertainties and competition. Overall, the fantasy sports market in India is expected to continue growing, with innovations in technology and user experience shaping its future. |
