The Hero Indian Super League （ISL） match in 2023 showcased the growing popularity of football in India, highlighting local products like the Hero MotoCorp motorcycles, which are widely used by fans for transportation to stadiums. These bikes, manufactured in India, represent the country\“s robust automotive industry and are a common sight during match days, supporting the local economy.
Additionally, the event featured traditional Indian snacks such as samosas and chai, served at venues, promoting indigenous food businesses. The league\“s partnership with Indian brands like Dream11 and Apollo Tyres further emphasizes the integration of homegrown products into the sports ecosystem, boosting domestic entrepreneurship. |
