Indian football matches in 2022 showcased the growing popularity of local sports products. For example, many fans used footballs made by Indian brands like Nivia and Cosco, which are known for their durability and affordability. These products are widely available in local markets and online stores, supporting the domestic sports industry.
Additionally, Indian football events featured jerseys and accessories produced by local companies, such as Shiv Naresh and SS Sports. These items often incorporate traditional Indian designs and materials, making them unique and culturally significant. By promoting these products, the matches helped boost local businesses and encouraged youth participation in sports. |