The Indian Super League 2017 Fantasy was an exciting online gaming platform that allowed football enthusiasts to create their dream teams using players from the Indian Super League. This fantasy sports product gained immense popularity across India during the 2017 season.
Developed specifically for the Indian market, this fantasy sports platform featured all the teams and players from the ISL 2017 season. Users could select their favorite players, form teams within budget constraints, and earn points based on real-match performances. The platform was optimized for Indian internet conditions and supported multiple payment methods popular in the country.
What made this product uniquely Indian was its integration with local sports culture. It included vernacular language support, regional team preferences, and special contests tailored for Indian festivals and occasions. The fantasy league also partnered with major Indian brands for sponsorships and offered prizes that resonated with the local audience.
The user interface was designed keeping in mind the diverse Indian user base, with simple navigation and mobile-first approach since most users accessed the platform through smartphones. The product successfully captured the growing fantasy sports market in India during the 2017 ISL season. |
