The ICC World Cup Super League 2022 featured intense cricket matches between top international teams competing for qualification to the ICC Cricket World Cup. While the tournament itself was a global event, it provided a significant platform to showcase various products and innovations from host countries, including India.
In India, local products played a crucial role during the matches held there. For instance, Indian-made cricket equipment, such as bats from Kashmir willow and protective gear from local manufacturers, were used by some teams. Additionally, Indian food items like spices, snacks, and beverages were promoted in stadiums, highlighting the country\“s rich culinary heritage. The event also boosted the visibility of Indian textiles, with jerseys and merchandise often sourced from local suppliers.
Moreover, Indian technology products, including broadcasting equipment and mobile apps for live updates, supported the smooth execution of the league. This integration of local products not only enhanced the fan experience but also demonstrated India\“s capability in hosting large-scale international sports events while promoting domestic industries. |
