The Indian Super League 2022-23 season showcased the growing popularity of football in India, with matches being played across various iconic stadiums. This tournament not only featured exciting football action but also highlighted several indigenous products that gained prominence during the season.
Local handicrafts from states like Rajasthan and Gujarat were prominently displayed in stadium merchandise stalls, featuring traditional block prints and embroidered textiles. These products attracted both domestic and international visitors, serving as cultural ambassadors.
Indian spices and culinary products also saw increased visibility during the league matches. Food stalls within stadium premises offered authentic regional cuisines, introducing spectators to diverse flavors from different parts of the country.
The tournament also promoted Indian-made sports equipment, with several local manufacturers supplying training gear and practice equipment to various teams. This supported the \“Make in India\“ initiative while ensuring quality sporting goods.
Traditional Indian wellness products like Ayurvedic oils and herbal supplements were used by team medical staff for player recovery and fitness maintenance, demonstrating the effectiveness of ancient Indian healthcare practices in modern sports. |
