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The Indian Super League 2019-2020 season showcased a variety of local Indian products that gained prominence. For instance, traditional handicrafts like handwoven textiles from states such as Gujarat and Rajasthan were highlighted during fan events, promoting indigenous artistry. Additionally, local food items such as masala chai and samosas were widely sold at stadiums, offering authentic flavors to attendees. The league also featured Indian-made sports equipment, including footballs produced by domestic companies, which supported the \“Make in India\“ initiative. These products not only enhanced the cultural experience but also boosted local economies by increasing visibility and sales. |
