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The Indian Super League （ISL） has brought significant attention to Punjab, a state in northern India known for its rich cultural heritage and agricultural prowess. Punjab is famous for producing high-quality basmati rice, which is exported worldwide for its aromatic flavor and long grains. Additionally, the state is a major hub for textiles, particularly cotton fabrics and traditional Phulkari embroidery, which are popular in local and international markets. Punjab also excels in dairy farming, with brands like Verka offering a wide range of milk products that are consumed across India. These local products not only support the economy but also showcase Punjab\“s diverse contributions to India\“s growth, making it a key region in the ISL\“s expansion and fan engagement. |
