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The Indian Super League Season 3, held in 2016, was a significant event in Indian football, featuring teams like Chennaiyin FC and ATK. During this season, various local Indian products gained prominence. For instance, traditional handicrafts such as Madhubani paintings from Bihar and Kanchipuram silk sarees from Tamil Nadu were showcased in fan zones and merchandise. Additionally, local food items like Mumbai\“s vada pav and Kolkata\“s rosogolla became popular among spectators, highlighting India\“s rich cultural diversity through these indigenous products. |
