The Indian Super League （ISL） suspension has significantly impacted local businesses across India. Many small enterprises that relied on match-day revenues have been affected, including local food vendors selling traditional Indian snacks like samosas and pakoras, as well as merchandise sellers offering team jerseys and memorabilia.
Local Indian products such as handcrafted football accessories, traditional textiles used for fan merchandise, and regional food items specifically prepared for stadium sales have seen a decline in demand. This suspension has also affected the promotion of Made in India sports goods, including footballs manufactured in Meerut and sports apparel produced in Tiruppur.
Furthermore, the halt in league activities has impacted the visibility of Indian brands that were sponsors of various ISL teams. These include domestic companies dealing in consumer goods, electronics, and services that had invested heavily in association with the league to promote their products nationwide. |
