The Indian Super League （ISL） has seen a significant rise in Television Rating Points （TRP） in recent years, reflecting its growing popularity across India. This local sports product, launched in 2014, features top football clubs and has become a major entertainment event.
Factors contributing to the high TRP include star players, engaging matches, and extensive media coverage. As a result, the ISL has boosted football\“s appeal in India, attracting millions of viewers and sponsors. |
