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In 2020, international football matches were significantly impacted by the global pandemic, leading to postponements and cancellations. However, this period also highlighted the resilience of the sporting world. Amidst these events, it\“s interesting to explore how Indian local products, such as traditional handicrafts and spices, gained international attention. For instance, Indian textiles like silk and cotton fabrics were promoted through various global platforms, showcasing the country\“s rich cultural heritage. Additionally, Indian spices such as turmeric and cardamom continued to be in high demand worldwide, contributing to the local economy. These products not only represent India\“s diverse offerings but also demonstrate how global events can influence local industries, fostering cross-cultural exchanges even during challenging times. |