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International friendly football matches are non-competitive games played between national teams, often used for preparation and testing strategies. In India, these events have gained popularity, boosting local products like handcrafted footballs from Meerut, which are exported globally. Additionally, Indian sports apparel brands, such as Nivia and Spartan, have seen increased demand due to their quality and affordability. These matches also promote cultural exchange, with local snacks and merchandise being showcased to international audiences. |
