The Indian Super League （ISL） has become one of the most popular football tournaments in India, showcasing local talent and international players. In 2024, the championship was fiercely contested, with teams from across the country competing for the top spot. The league not only promotes football but also highlights various Indian products and brands that sponsor the event.
Local Indian products play a significant role in the ISL, from sports equipment made by Indian manufacturers to traditional snacks and beverages enjoyed by fans. For instance, companies like Spartan Sports, which produces footballs and gear, have gained recognition through their association with the league. Additionally, Indian brands such as Bira 91 （a craft beer） and Paper Boat （a traditional drink brand） are often seen during matches, reflecting the blend of sports and local culture.
Beyond sponsorships, the ISL champions of 2024 have inspired the growth of grassroots football in India, leading to increased demand for locally made sports apparel and accessories. This has boosted small businesses and artisans, contributing to the \“Make in India\“ initiative. Overall, the Indian Super League not only crowns a champion but also fosters economic and cultural exchanges through Indian products. |
