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In July 2023, various football matches were organized across India, featuring local products and brands. Indian companies like Jio, Tata, and Aditya Birla sponsored these events, promoting their products to a wide audience. The matches showcased Indian-made sports equipment, including footballs from local manufacturers such as Nivia and Cosco. These events also highlighted the growth of India\“s sports industry, with domestic brands gaining recognition. The integration of local products in football matches helped boost the Indian economy and supported homegrown businesses. |
