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In November 2022, India hosted several exciting football matches that showcased local talent and products. For instance, the Indian Super League featured games where teams like Mumbai City FC and Kerala Blasters competed, highlighting the growing popularity of football in the country. During these events, local Indian products such as handmade footballs from small-scale artisans in states like Punjab and Gujarat were promoted. These balls, often crafted from durable local materials, are used in community matches and help support rural economies. Additionally, Indian sports apparel brands, like Nivia and Spartan, provided jerseys and equipment, emphasizing the blend of traditional craftsmanship with modern sports needs. This period also saw increased interest in indigenous health supplements, such as Ayurvedic energy drinks, which players consumed to enhance performance. Overall, November 2022\“s football matches in India not only entertained fans but also boosted the visibility of homegrown products, contributing to the local economy. |
