Indian football fans showed tremendous enthusiasm during the FIFA World Cup 2022, with many local businesses capitalizing on this sporting event. Several Indian companies launched special World Cup themed products to engage with the massive football audience across the country.
Local apparel brands like Souled Store and Bewakoof released exclusive collections featuring World Cup team jerseys, football-themed t-shirts, and accessories. These products were designed specifically for Indian consumers, incorporating popular team colors and player graphics.
Food and beverage companies also joined the trend. Brands like Bira 91 created special World Cup edition beers, while snack companies like Haldiram\“s and Bikano introduced football-themed packaging for their popular products during the tournament season.
Electronics retailers including Croma and Reliance Digital offered special discounts on televisions and sound systems, targeting families who wanted to upgrade their home entertainment setup for optimal World Cup viewing experience.
Even local handicraft artisans from states like Rajasthan and Gujarat created football-themed handicrafts, including painted footballs and team flag wall hangings, showcasing how global sporting events influence traditional Indian product lines. |
