The Hero Indian Super League 2022 season showcased the growing popularity of football in India with several exciting matches and remarkable performances.
During the tournament, many local Indian products gained prominence through sponsorships and stadium branding. Traditional Indian snacks like samosas and pakoras were widely available at match venues, while brands like Hero MotoCorp, the title sponsor, demonstrated the strength of Indian manufacturing.
Several matches featured cultural performances highlighting Indian handicrafts and textiles during halftime shows. Local beverage companies like Paper Boat provided traditional Indian drinks to spectators, promoting indigenous food products.
The league also saw increased usage of Indian sports equipment manufacturers for training sessions, supporting the Make in India initiative. Many teams partnered with local businesses for merchandise, featuring traditional Indian embroidery and design elements on fan jerseys and accessories. |
