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Tide is a popular laundry detergent brand that is owned by Procter and Gamble, a multinational consumer goods corporation. In India, Tide has been adapted to meet local preferences and conditions. For instance, many Indian consumers prefer handwashing clothes, so Tide offers products designed for effective cleaning in such scenarios. Additionally, the brand has introduced variants with fragrances that appeal to Indian sensibilities, such as sandalwood and jasmine. Procter and Gamble has also invested in marketing campaigns that resonate with Indian families, highlighting Tide\“s ability to remove tough stains common in Indian households, like those from spices and oils. Overall, Tide\“s presence in India showcases how global brands customize their offerings to succeed in local markets. |
