What was the founding vision behind TRG Group, and how has that vision shaped your ventures across real estate, retail, and beyond?
The initial vision of TRG Group has always been built upon trust, transparency, and customer centricity. In an industry where speed, sustainability, and accountability are key, we believe that real estate is not just about building spaces, but it's more about developing comprehensive urban ecosystems. From luxury residences to retail and commercial spaces, it is the long-term value creation in ethical ways and clear communication with stakeholders that is important to us. This has been the direction of our business in real estate, retail, and beyond, enabling us to build relationships, establish credibility, and grow in meeting India's Tier 2 and Tier 3 markets' changing needs.
TRG The Mall is a major Rs 400 crore investment—what inspired this bold move, and how does it align with TRG Group's long-term vision?
The Rs 400 crore TRG The Mall reflects our commitment to developing landmark places that harmonize trust, openness, and timely delivery. This development was a culmination of our desire to revolutionize city living by offering more than just retail, as it entails creating an experiential hub with shopping, entertainment, and lifestyle combined under one roof. Designed to create long-term value for investors as much as it does for consumers, TRG The Mall is an expression of quality, innovation, and sustainable growth. To us, it is not just a business undertaking but is also a destination that improves the living of communities as well as further enhances the reputation of TRG Group as a developer with a clear record of fulfilling its commitments and creating what the industry can accomplish.
What core values continue to guide TRG Group in a competitive and evolving business environment?
At TRG Group, our expansion has always been accompanied by a framework of core values that do not change even in a competitive and changing business landscape. Transparency and integrity are the foundation of our operations so that all relationships with stakeholders are based on honesty and trust. We pursue a customer-centric strategy, one that is dedicated to delivering excellence and long-term value through learning our customers' objectives. We are change drivers and innovators who adopt technology and modern practices, thereby keeping ourselves aligned with industry developments. Our emphasis on sustainability and accountability is reflected in another major driving factor, wherein we strive to create projects that are future-proofed, eco-friendly, and socially accountable. Each step of our operations is marked by excellence in delivery, from strategy to delivery, while forging strong partnerships and long-standing relationships that fuel collective prosperity.
Could you walk us through the concept behind TRG The Mall? What makes it stand out from other retail developments in the region?
TRG The Mall is designed to redefine retail and lifestyle in the region. It will provide a multi-dimensional retail offering, from everyday necessities at the Hypermart to luxury fashion, lifestyle, and specialty outlets, for both routine and aspirational shopping. Beyond retail, the mall provides an integrated lifestyle experience with a contemporary gym, food court, and entertainment spaces, making every visit more than a casual shopping outing. Strategically located in a rapidly developing region, it provides maximum connectivity for inhabitants and surrounding catchments. With future-ready architecture, optimized configurations, and sustainability considerations, the mall hopes to predict evolving shopper habits.
In a dynamic market like India’s, how do you maintain agility while managing large-scale developments?
In India's fast-paced market, flexibility is crucial, even for mega-developments. At TRG Group, we do this through the synergy of foresight, flexibility, and technology. Future-oriented planning enables us to sense market change, customers' tastes, and regulatory requirements ahead of time so that our projects are well-suited for the future. Our phased development approach allows adaptation midstream, embracing innovations and adjusting to patterns of demand while managing risk. Use of technology-driven operations, from digital project management to AI-driven insights, maximizes decisions and reduces delivery complexity. Also, high-quality relationships with reliable partners and suppliers ensure project scalability and quality. Maintaining customer focus and combining sustainability and compliance, we make our developments evolve with the market, forming dynamic, long-lasting urban environments instead of concrete ones.
How do you differentiate the TRG Group in a crowded real estate and retail space?
A competitive real estate and retail environment is filled with TRG Group's profile of combining heritage and progressive innovation. Our recent redefinition is more than a new face, as it indicates our dedication to changing with the needs of modern India. Our new identity reflects precision of intent, renewed energy, and technology-driven thinking, with customer centrality and innovative project ideation at its heart. Although the visual identity is contemporary, it's supported by our established values of trust, openness, and timely delivery. Having made this change, TRG Group is once again showing itself willing to be flexible, compassionate, and excellent, going on to further solidify its relationships with stakeholders and become a developer that can change the face of city living with excellence.
As TRG Group enters a new chapter with a Rs 400 crore flagship like TRG The Mall, how are you redefining what the brand stands for in this decade?
As TRG Group embarks on a new chapter with landmark investments like the Rs 400 crore TRG The Mall, we are redefining our brand for this decade by focusing on creating properties that drive regional growth and community engagement. TRG The Mall embodies this dream itself, combining shopping, entertainment, and social areas to realize the aspirations of the modern urban shopper. In our concentration on infrastructure-ready locations and traffic ways, we actively engage in re-shaping the cityscape of NCR. We are market-oriented, sensitive to market trends, and forward-thinking in how we do things to make each development better than the surrounding landscape. As the region keeps developing and evolving, TRG Group keeps providing meaningful, sustainable, and future-proof activities that resonate with our vision of innovation, excellence, and enduring difference.
As TRG Group grows, how do you maintain a consistent brand voice across diverse ventures and projects?
At TRG Group, having a uniform brand voice for our growing portfolio comes from deep congruence with our core philosophy of trust, openness, and transformation. Each piece of communication for residential, commercial, or retail projects resonates with these principles while conforming to each project's context. Our brand guidelines maintain visual and tonal consistency, rooted in our common story of innovation, integrity, and customer-centricity. Internal resources and imaginative partners work together through an integrated messaging platform that balances expression without losing individuality. This enables diversity for multiple audiences while maintaining a consistent brand presence. To us, consistency is not sameness, for it's the balance between our changing aspirations and the ageless values that underpin TRG Group's perpetual legacy and ongoing momentum. |
