Procter and Gamble recently announced significant modifications to their liquid detergent formulation specifically designed for the Indian market. The company conducted extensive research on local washing habits and water conditions across different regions of India. 
The modified liquid detergent now contains enhanced stain removal agents that work effectively in both hard and soft water conditions commonly found in Indian households. Additionally, the formula includes special fragrances preferred by Indian consumers and is optimized for hand-washing, which remains prevalent in many parts of the country.
Company representatives stated that these modifications were based on feedback from over 10,000 Indian households surveyed during a two-year research period. The new formulation maintains the same cleaning power while being more environmentally friendly and cost-effective for Indian consumers. |
