At Finolex Cables, Amit Mathur’s rise has been both swift and well-earned — a testament to his strategic clarity, relentless drive, and deep understanding of India’s evolving electrical landscape. From joining as Regional Manager to becoming the All India Sales Head in just Four years, Mathur’s journey from Regional Manager to President Sales & Marketing exemplifies Finolex’s own spirit of progress and reinvention.
Coming with over three decades of experience in the electrical and consumer durables industry, Amit has worked with leading brands such as Havells, Bajaj Electricals, and Usha International, gaining a deep understanding of consumer behaviour, channel dynamics, and the nuances of India’s evolving electrical ecosystem. His career is marked by an ability to take on complex challenges, think analytically, and deliver sustainable growth across diverse roles and functions.
Today, he leads Finolex’s marketing, product innovation, and channel expansion strategies with a sharp focus on future-readiness — ensuring the brand not only keeps pace with technological evolution but also stays ahead of shifting consumer expectations. His leadership philosophy revolves around three pillars: data-led insights, customer-centric product development, and sustainable growth through innovation.
One of Mathur’s most transformative achievements has been the digitization and modernization of Finolex’s distribution ecosystem. By integrating technology across supply chain and retail touchpoints, he has created a seamless, transparent, and scalable network that now contributes nearly 40% of the company’s overall sales. This initiative has enabled Finolex to reach over 200,000 retailers across India, empowering partners with real-time data, faster inventory movement, and improved service efficiency. It’s a change that not only enhanced operational agility but also deepened trust and engagement within the channel ecosystem — Finolex’s biggest strength.
Equally noteworthy is his contribution to redefining Finolex’s brand narrative for a new generation. In an industry where legacy often risks becoming inertia, Mathur saw an opportunity to infuse the brand with youthful energy and contemporary relevance. Under his leadership, the ‘No Stress. Finolex’ campaign — featuring Kiara Advani and Kartik Aaryan — did more than just refresh communication; it repositioned a 70-year-old brand as vibrant, relatable, and emotionally resonant for digitally native consumers.
This reinvention has been complemented by bold portfolio diversification — expanding Finolex’s range beyond cables to include BLDC Fans, Smart Door Locks, and LED Lighting Solutions, Smart Switches, Solar Cables & E Beam Wires. Each addition has been thoughtfully aligned with emerging consumer trends in smart living and energy efficiency, reinforcing Finolex’s identity as a complete electrical solutions provider.
Mathur’s envisions Finolex maintaining its leadership as the number one brand in electric wires, communication, and submersible cables, while securing a position among the top three players in emerging product categories. His goal for the coming years is driven by strong execution, deep market understanding, and an unwavering focus on continuous innovation.
Amit’s leadership philosophy revolves around empowering people, embracing innovation, and maintaining a customer-first mindset. Colleagues describe him as an approachable leader who believes in collaboration, encourages experimentation, and values team camaraderie as much as business performance. Known for his engaging storytelling and inspiring communication, Amit is also a motivational speaker who connects effortlessly with diverse audiences. Actively sharing insights and experiences on LinkedIn, he continues to influence and inspire professionals across industries. His ability to blend strategic foresight with hands-on execution has consistently translated into measurable business success.
In an industry defined by rapid change, Amit Mathur’s journey stands as a reflection of purposeful leadership — one that inspires transformation, values human connections, and reimagines what a legacy brand can achieve in the modern era.
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