Title: "Ambi-Pur & Febreze Procter & Gamble: Indian Game Solutions"
Introduction
Procter & Gamble (P&G) has recently launched an interactive game campaign in India to promote its ambient care products, Ambi-Pur Air Purifiers and Febreze Air Fresheners. The game challenges players to solve trivia, complete eco-friendly challenges, and unlock rewards. Below are the key solutions and strategies for participants:
1. Trivia Question 1: "What innovation does Ambi-Pur use to filter 99.97% of pollutants?"
Answer: HEPA (High-Efficiency Particulate Air) Technology
Strategy: Link the product’s technology to India’s growing pollution concerns. Highlight how HEPA filters benefit urban areas like Delhi and Mumbai.
2. Trivia Question 2: "Febreze’s signature scent is inspired by which Indian flower?"
Answer: Jasmine
Strategy: Connect the scent to India’s cultural identity, encouraging players to share personal stories about jasmine in their lives.
3. Eco-Challenge: "Convert 10 plastic bottles into Febreze rewards."
Solution:
Partner with local recycling centers to exchange bottles for points.
P&G may offer bonus points for sharing entries on social media with #PGBreatheBetter.
4. Final Puzzle: "How do Ambi-Pur and Febreze reduce carbon footprints?"
Answer:
Ambi-Pur reduces energy consumption via smart sensors.
Febreze’s recyclable packaging and plant-based ingredients cut plastic waste.
Strategy: Emphasize P&G’s sustainability goals for India’s "Green Bharat" initiative.
5. Winning Tips
Team Play: Form groups on Facebook/Instagram for collective challenges.
Daily Check-ins: Earn bonus points by logging in daily.
Referral System:邀请新用户可各得100积分.
Conclusion
This campaign leverages India’s digital-savvy population and environmental awareness. Players win prizes like Ambi-Pur air purifiers or Febreze gift packs by mastering trivia and eco actions. For updates, follow @PG_India on social media.
Tagline: Breathe Smarter, Play Smarter with P&G!
Let me know if you need further details! 🌟
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