Procter & Gamble Press Release: P&G India Launches "Clean Play, Bright Future" Initiative to Address Environmental and Educational Challenges Through Gaming
Mumbai, India – [Date] – Procter & Gamble (P&G) today announced the launch of "Clean Play, Bright Future", a pioneering initiative in India that leverages gaming technology to drive environmental awareness, educational equity, and community engagement. This innovative program responds to growing demands for sustainable and purposeful entertainment in the fast-evolving Indian gaming market.
Key Highlights of the Initiative:
Eco-Friendly Gaming Platform:
P&G has partnered with 印度移动游戏开发者联盟 (IMGDF) and EcoGame Studios to create "Green Quest: India", a mobile game that combines adventure gameplay with environmental education. Players solve real-world sustainability challenges (e.g., reducing plastic waste, conserving water) to unlock rewards for P&G brands like Pampers and Tide.
Bridge the Digital Divide:
The initiative includes a "Play for Education" campaign, offering free access to educational modules on math, science, and climate literacy for underserved communities in rural India. The platform integrates with P&G’s existing CSR programs, such as "Shiksha Unnati" (education empowerment).
Collaborative Ecosystem:
P&G has formed alliances with Indian tech giants like Flipkart and NVIDIA to optimize low-bandwidth gameplay for regions with limited connectivity. Additionally, the program will feature collaborations with Indian artists and influencers to amplify cultural relevance.
Metrics for Impact:
Success will be measured by user engagement (daily active players), environmental outcomes (e.g., tons of plastic diverted), and educational reach (students accessing content). P&G aims to onboard 10 million users within 18 months.
Statement from P&G India CEO:
"India’s gaming population is projected to reach 650 million by 2027, yet many players lack meaningful engagement with brands that prioritize societal impact. Through 'Clean Play, Bright Future,' we’re redefining gaming as a force for good. By merging entertainment with education and sustainability, we aim to inspire generations to act responsibly while fostering loyalty to P&G brands."
Media Kit & Further Details:
Download the full report: P&G Clean Play Press Kit
Follow #CleanPlayBrightFuture on Twitter and Instagram
Contact: Media@pgindia.com
About Procter & Gamble (P&G):
For over 180 years, P&G has been a leader in household and personal care products, trusted by consumers worldwide. P&G India is committed to sustainability, education, and innovation, with operations spanning 22 categories and 20+ billion interactions with Indian consumers annually.
This press release aligns P&G’s global sustainability goals with India’s digital and environmental priorities, positioning the company as a trailblazer in "gaming for good." Let me know if you need adjustments!
|
