Procter & Gamble Washing Powder: Answering the Indian Game Challenge
1. Overview of the Game
P&G’s washing powder brand, Tide (available in India under Procter & Gamble), recently launched a digital interactive game called Tide Clean Quest to engage Indian consumers. The game combines educational content with gamification to promote proper laundry care and sustainability.
2. Game Objectives
Educational Focus: Teach users about optimal detergent usage, stain removal techniques, and eco-friendly practices.
Brand Loyalty: Encourage repeat purchases by rewarding players with discounts and samples.
Sustainability: Highlight P&G’s eco-packs (e.g., Tide Ultra浓缩洗衣粉) to reduce plastic waste.
3. How to Play
注册: Download the app or visit the official website.
Create Profile: Choose a character (e.g., a family member or pet) and set a laundry goal (e.g., “Clean 30 loads this month”).
Levels:
Level 1: Match detergent dosage to fabric type (e.g., cotton vs. synthetic).
Level 2: Solve puzzles to troubleshoot common stains (油渍、茶渍).
Level 3: Optimize washing cycles to save water (real-time data integration from India’s water-stressed regions).
Rewards: Earn points for correct answers, which unlock:
Discount codes (e.g., 15% off on P&G products).
Free samples of Tide Ultra or Ariel detergent.
Eco-trophies (e.g., “Green Star” for reducing water usage).
4. Cultural Localization
Language: Mix of Hindi and English to appeal to a broad audience.
Themes: Incorporate Indian festivals (Diwali, Holi) as in-game events (e.g., “Clean Diwali Sarees” challenge).
Characters: Indian families and celebrities like Aamir Khan (endorsed for Tide) to build trust.
5. Technical Features
AI Assistant: A chatbot named Tide Pro provides real-time tips.
Social Sharing: Players can share achievements on WhatsApp/Facebook with hashtags like #TideCleanQuest.
Partnerships: Collaborations with Flipkart and Amazon for e-commerce integration.
6. User Testimonials (Sample)
“The game made me realize I was using too much detergent. Now I save money and water!” – Mumbai user Ravi.
“The Holi-themed level was fun—it taught me how to remove colored stains safely.” – Bengaluru player Priya.
7. Availability
Platform: Android/iOS app and Facebook Messenger.
Launch Date: September 2023 (aligned with monsoon season promotions).
8. Answering Common Queries
Q: Is the game free?
A: Yes, but premium features (e.g., ad-free play) require a P&G loyalty program subscription.
Q: How to participate without a smartphone?
A: Visit P&G’s physical stores for QR codes to access the game via SMS.
9. Impact
Engagement: 2M+ downloads in 3 months (per P&G’s Q3 2023 report).
Sales Boost: 22% increase in Tide Ultra sales in participating states.
10. Future Updates
Upcoming features: AR filters to visualize stain removal, and a “Tide Green Challenge” for carbon footprint tracking.
For more details, visit Tide India’s Game Hub. Let me know if you need help solving specific in-game puzzles! 🧼✨
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