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The 1997 Super League season in India was a significant event that showcased various local products and innovations. One notable product was the Indian-made cricket equipment, which gained popularity due to its affordability and quality. Local manufacturers produced bats, balls, and protective gear that were widely used by teams during the season. Additionally, Indian textiles, such as jerseys and caps, were prominently featured, highlighting the country\“s rich craftsmanship. The season also promoted indigenous food items, like traditional snacks and beverages, which were sold at stadiums to support local businesses. Overall, the 1997 Super League season played a key role in boosting the visibility and sales of Indian products on a national scale. |