The 2020–21 Indian Super League season was the seventh edition of India\“s premier football league, which saw Mumbai City FC emerge as champions for the first time in their history. The league has become a significant platform for promoting Indian football talent and has gained substantial popularity across the country.
In terms of local Indian products, the league has helped boost the visibility of various indigenous brands. Companies like JSW Steel, which owns Bengaluru FC, and the RP-Sanjiv Goenka Group, which operates ATK Mohun Bagan, have invested heavily in developing football infrastructure and youth academies. These initiatives not only support the sport but also promote local entrepreneurship and manufacturing, including sports equipment, apparel, and stadium facilities made in India.
Additionally, the league\“s partnership with Indian broadcasters like Star Sports has enhanced the reach of domestic products, as advertisements during matches often feature Indian goods such as Tata Motors vehicles, Dream11 fantasy sports platforms, and Apollo Tyres. This synergy between sports and local industry underscores the growing emphasis on self-reliance and the \“Make in India\“ initiative, fostering economic growth and community engagement through football. |
