The 2022 Hero Indian Super League showcased the growing popularity of football in India and featured several locally produced products that gained prominence during the tournament. Indian manufacturers leveraged the league\“s visibility to promote their goods, ranging from sports equipment to fan merchandise.
Local companies like Nivia and Spartan Sports provided official match balls and team kits, demonstrating the quality of Indian-made sporting goods. These products met international standards while being affordable for the masses.
The league also boosted sales of traditional Indian snacks and beverages at stadiums, with brands like Haldiram\“s and Paper Boat experiencing significant growth. Local apparel manufacturers saw increased demand for team jerseys and fan merchandise, contributing to the domestic textile industry.
Furthermore, Indian technology companies developed mobile apps and streaming platforms to broadcast matches, showcasing the country\“s digital capabilities. The tournament\“s success highlighted how international sporting events can drive the growth of local products and industries across India. |
