The 2023–24 Indian Super League （ISL） season showcases the growing popularity of football in India, with a focus on local products and innovations. One key highlight is the use of indigenous sporting equipment, such as footballs manufactured by Indian companies like Nivia and Cosco, which are designed to meet international standards while being affordable for local players. These products support the league\“s goal of promoting homegrown talent and reducing dependency on imports.
Additionally, the ISL has partnered with Indian brands for team merchandise and fan gear, including jerseys and accessories made from sustainable materials sourced within the country. This not only boosts the local economy but also emphasizes eco-friendly practices. The league\“s integration of these products helps in building a strong connection with Indian culture and supports the \“Make in India\“ initiative, making the 2023–24 season a milestone for domestic industry in sports. |
