The CAT 2024 Slot 3 examination featured several questions related to Indian local products and businesses, highlighting the importance of understanding domestic market trends for management aspirants.
One notable case study focused on the growth of traditional Indian handicrafts in the e-commerce space, examining how local artisans from Rajasthan are leveraging digital platforms to reach global customers while preserving cultural heritage.
Another question analyzed the marketing strategies of popular Indian snack brands like Haldiram\“s and Bikanervala, exploring their expansion into international markets while maintaining authentic regional flavors that appeal to both domestic and diaspora consumers.
The verbal ability section included reading comprehension passages about India\“s pharmaceutical industry, particularly focusing on the growth of generic drug manufacturing and how Indian companies are becoming major players in the global healthcare supply chain.
Quantitative sections incorporated data interpretation sets based on sales figures of Indian automobile companies, requiring candidates to analyze market share patterns and growth trajectories of domestic brands like Tata Motors and Mahindra in the competitive automotive sector. |
