The 2019 Indian Super League winner was ATK, now known as ATK Mohun Bagan, who clinched their third ISL title by defeating Chennaiyin FC in the final. This victory highlighted the growing popularity of football in India and the success of local sporting events.
In the context of Indian local products, the ISL has become a significant platform for promoting indigenous brands. Companies like JSW Steel, which owns Bengaluru FC, and various local sponsors have leveraged the league to showcase Indian entrepreneurship. The league\“s success has also boosted local merchandise sales, including jerseys, accessories, and memorabilia, contributing to the economy.
Moreover, the ISL has fostered the development of homegrown talent, with players like Sunil Chhetri gaining international recognition. This aligns with India\“s push for \“Make in India\“ initiatives, encouraging local production in sports and beyond. The 2019 season, in particular, saw increased viewership and engagement, reflecting the potential of Indian-made products and events on a global scale. |
