The 2020–2023 ICC Cricket World Cup Super League was the inaugural edition of the Cricket World Cup Super League, which served as part of the qualification process for the 2023 Cricket World Cup. This league featured 13 teams, including the 12 Full Member nations and the Netherlands, who qualified by winning the 2015–17 ICC World Cricket League Championship.
In India, this tournament generated significant interest among cricket enthusiasts. While the matches were played internationally, Indian fans closely followed the performance of their national team. The tournament also boosted the sales of various Indian cricket-related products, including official team jerseys manufactured by local sportswear companies, cricket bats made from traditional Kashmir willow, and other sporting equipment produced by Indian manufacturers.
Local Indian businesses capitalized on the tournament\“s popularity by launching special edition merchandise and organizing viewing events across the country. The increased viewership also benefited Indian streaming platforms and television networks that held broadcasting rights for the matches. |
