The 2024 Indian Super League continues to showcase the growing popularity of football in India, with local brands playing a significant role in supporting the league. Several Indian companies have become key sponsors and partners, providing everything from sports equipment to fan merchandise.
Local beverage brands like Paper Boat and Rasna offer traditional Indian drinks at stadiums, while apparel companies such as Jockey and Mufti provide official fan jerseys and casual wear. Indian snack brands including Haldiram\“s and Bikano serve popular local treats to spectators during matches.
Technology partners from India like Paytm and BYJU\“S enhance the digital experience for fans, while automotive sponsors including Mahindra and Tata Motors support team transportation. These homegrown businesses demonstrate how the league has become a platform for promoting Indian products to a national audience.
The integration of local brands into the 2024 Indian Super League not only boosts the economy but also helps create a unique Indian identity for the football championship, making it more relatable to domestic fans while maintaining international standards of sports entertainment. |
