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Procter and Gamble （P&G） is a global consumer goods company that has a significant presence in India, offering a wide range of products tailored to local needs. In India, P&G focuses on popular brands such as Ariel, Tide, and Pampers, which are designed to meet the specific preferences of Indian consumers. For instance, Ariel detergent is formulated to work effectively in hard water conditions common in many parts of India, while Pampers diapers incorporate features that suit the humid climate. The company\“s CFO plays a crucial role in managing financial strategies to support these localized product lines, ensuring affordability and accessibility. By investing in research and development, P&G continues to innovate, introducing products like Vicks cough syrups and Gillette razors that resonate with Indian traditions and lifestyles. This approach helps P&G maintain a strong market position and drive growth in the competitive Indian consumer goods sector. |
