Procter & Gamble has been actively expanding its product portfolio in the Indian market with a focus on meeting local consumer needs. The company offers a wide range of household and personal care products that cater to the diverse preferences of Indian consumers.
In India, P&G markets popular brands like Ariel detergent, which is specially formulated to work effectively in hard water conditions commonly found in many parts of the country. Their Head & Shoulders anti-dandruff shampoo has gained significant popularity among Indian consumers dealing with scalp issues in varying climatic conditions.
P&G\“s Gillette razors and shaving products have become household names in urban Indian markets, while their Oral-B toothbrushes and Crest toothpaste compete effectively in the oral care segment. The company has also introduced Vicks vaporub and other healthcare products that address common cold and congestion issues prevalent during seasonal changes.
What makes P&G\“s action in India noteworthy is their adaptation to local market conditions. They have developed smaller, more affordable packaging sizes to make their products accessible to consumers across different economic segments. This strategic approach has helped them establish a strong presence in both urban and rural markets throughout the country. |
