The Indian Super League 2018 advertising campaign featured several locally produced products that gained significant visibility during the tournament. One of the most prominent was the official match ball manufactured by Nivia Sports, an Indian sports equipment company based in Jalandhar. This football was specially designed for the ISL 2018 season with enhanced grip and flight stability.
Another notable local product featured in advertisements was the energy drink \“Fast&Up\“ which became the official hydration partner. This Mumbai-based company provided electrolyte supplements to all teams throughout the season. The advertisements highlighted how their products helped maintain player performance during intense matches across various Indian stadiums.
Indian automobile manufacturer Mahindra also launched special edition SUVs featuring ISL 2018 team graphics. These vehicles were prominently displayed during stadium entries and in television commercials, showcasing Indian automotive engineering alongside football excitement. The campaign effectively connected local manufacturing excellence with international quality sports entertainment.
