|
Atta, which refers to whole wheat flour in India, is a staple ingredient in Indian households. It is primarily used to make various types of bread such as chapatis, rotis, and parathas. The quality of atta depends on the type of wheat used and the milling process. In recent years, some brands have started promotional lotteries where consumers can check their \“atta lottery result\“ online or through SMS by entering codes found on product packages. These lotteries offer prizes ranging from small kitchen appliances to cash rewards, aiming to boost customer engagement and loyalty. The concept has gained popularity, especially in rural and semi-urban areas, where such promotions are seen as an added benefit to purchasing everyday groceries. |
