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In India, local products have gained significant popularity in recent years. Traditional Indian handicrafts, textiles, and spices are now being recognized globally for their quality and uniqueness. The rise of e-commerce platforms has made it easier for consumers to access these local products. Many Indian artisans and small businesses are leveraging digital marketplaces to reach a wider audience. Government initiatives like \“Make in India\“ have also played a crucial role in promoting local manufacturing. This has led to increased production of goods ranging from electronics to automobiles. Consumers are increasingly preferring local brands due to their affordability and cultural relevance. This trend is expected to continue as awareness about supporting local economies grows.