The digital race in India is transforming the landscape of local products and services. Indian companies are rapidly adopting digital technologies to enhance their offerings and reach wider markets.
Local products like traditional handicrafts, textiles, and agricultural goods are now being marketed through digital platforms. E-commerce websites and mobile apps allow artisans and farmers to sell directly to consumers, bypassing traditional middlemen.
Digital payment systems such as UPI have revolutionized transactions, making it easier for small businesses to accept payments. This has particularly benefited rural entrepreneurs who previously had limited access to banking services.
The Indian government\“s Digital India initiative has accelerated this transformation by promoting digital literacy and infrastructure development across the country. |
