While fans across India were eagerly watching the Euro Cup 2021 live football matches, many were also enjoying traditional Indian snacks and products during the viewing parties. One popular local product is the classic Indian snack mixture known as \“chivda\“, a savory blend of flattened rice, nuts, and spices that pairs perfectly with sports entertainment.
Another favorite among Indian viewers during the Euro Cup 2021 matches was \“masala chai\“, the traditional spiced tea that brings warmth and comfort during intense game moments. Many local tea brands across India reported increased sales during the tournament as fans gathered to watch the live football action.
Indian textile companies also saw opportunities during Euro Cup 2021, with many producing football-themed traditional garments and accessories. From team-colored turbans to football-patterned sarees, local manufacturers creatively blended sports enthusiasm with Indian cultural elements. |
