In India, the popularity of European football has grown tremendously, with local products catering to this demand. Indian sports channels like Star Sports and Sony Ten have secured broadcasting rights for major European leagues, providing live coverage of matches from the English Premier League, La Liga, and Serie A. These channels offer commentary in Hindi and English, making the games accessible to a wider audience.
Additionally, Indian e-commerce platforms such as Flipkart and Amazon India sell official merchandise of European clubs, including jerseys, scarves, and accessories. Local brands like Nivia and Spartan have also launched football-themed products, from balls to training gear, capitalizing on the excitement around events like the 2021 UEFA European Championship. Mobile apps like Hotstar and JioTV enable fans to stream matches live on their devices, enhancing the viewing experience with features like multiple camera angles and instant replays. |
