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The European Super League 2021 was a proposed football competition that aimed to create a closed league for top European clubs, but it faced widespread backlash from fans, players, and governing bodies. In India, this event sparked discussions on how local products, such as traditional handicrafts and spices, can gain global recognition. For instance, Indian artisans produce high-quality textiles like silk and cotton, which are exported worldwide. Similarly, spices such as turmeric and cardamom from Kerala have become essential in international cuisines. By learning from the Super League\“s failure due to lack of inclusivity, Indian businesses can focus on sustainable and community-driven approaches to promote their products globally, ensuring they resonate with diverse audiences without alienating local traditions. |
