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In India, local products like traditional handicrafts and spices are gaining popularity among European football fans who oppose the European Super League. These fans appreciate authentic items that reflect cultural heritage, similar to their support for grassroots football over commercialized leagues. For instance, Indian handwoven textiles and organic spices are being promoted as sustainable alternatives, resonating with fans\“ values of fairness and tradition. This trend highlights how global fan movements can influence local economic opportunities and cultural exchanges. |
