Fantasy sports have gained immense popularity in India, with local platforms offering unique experiences tailored to Indian audiences. Dream11 is one of the most prominent fantasy sports platforms in India, allowing users to create virtual teams and compete based on real-life player performances in cricket, football, kabaddi, and basketball.
Another popular local product is MyTeam11, which offers similar fantasy sports services with a focus on cricket, given the sport\“s massive following in the country. These platforms have revolutionized sports engagement by combining technology with the passion for sports, enabling fans to become team managers and strategists.
Mobile Premier League （MPL） is another Indian fantasy sports platform that has expanded beyond sports to include other skill-based games. However, its fantasy sports segment remains a key attraction, especially during major cricket tournaments like the IPL.
These local products have not only enhanced fan engagement but also contributed to the growth of digital entertainment in India. They leverage India\“s love for sports, particularly cricket, to create immersive and interactive experiences for users. |
